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Writing a press release is crucial for your promotional campaign, as it can determine your chances of gaining press or radio coverage. This video tutorial outlines how to write an effective press release. It acknowledges the challenges musicians face when writing about themselves, comparing it to creating a CV or bio. Essential for marketing, the press release acts as a selling tool for you and your product. Start by gathering necessary information, including your artist bio, and distilling it into bullet points. Additionally, obtain a private streaming link for your release, with SoundCloud recommended for easy access for journalists and producers.