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Chris Bales from the Sponsorship Collective presents a training session focused on creating effective sponsorship proposals. He encourages viewers to join their private Facebook group for weekly free training, templates, and community support. Bales emphasizes the importance of the proposal in the sponsorship process, noting that it is often misunderstood and overvalued. He outlines that there are both poor and effective ways to build a sponsorship proposal and aims to provide guidance on creating a successful one. Throughout the video, he will review three proposal templates to assist viewers in developing impactful sponsorship pitches.