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In this video, Chris Bales from the Sponsorship Collective provides a training session on creating effective sponsorship proposals. He invites viewers to join the private Facebook group for weekly training, templates, and a supportive community. Bales emphasizes the importance of the sponsorship proposal, noting it as both a misunderstood and overestimated tool in sponsorship. He plans to guide viewers through best practices in building a successful proposal, highlighting the differences between poorly constructed and well-executed proposals. The session will cover three specific proposal templates. Bales encourages engagement by asking viewers to like and subscribe for future content updates.