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In today's video, Chris Bales from the Sponsorship Collective provides a brief training session on creating effective sponsorship proposals. The session emphasizes the importance of mastering the proposal, which is often misunderstood in the sponsorship world. Bales discusses the art of building a pitch deck, outlining both poor and effective approaches. He plans to guide viewers through three proposal templates to help them craft successful sponsorship proposals. Viewers are encouraged to join the private Facebook group for weekly free training, templates, and community support while also being prompted to like, subscribe, and hit the bell icon for updates on new content.