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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, detailing the required services and costs. The tutorial covers step-by-step instructions on what to include in the proposal to make it effective and successful in landing deals. Jordan encourages viewers interested in starting a marketing agency, building a personal brand, or starting an online business to subscribe for future content, free training, templates, and proposals. The video will include a screen-sharing segment to provide practical examples.