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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a client proposal that outlines services and costs. He emphasizes the importance of including specific elements to effectively persuade potential clients and secure deals. The tutorial covers a step-by-step approach to assembling a proposal. Steen encourages viewers interested in starting a marketing agency or online business to subscribe for future videos, free training, and helpful resources available on his channel. He plans to illustrate his points with a screen demonstration in the following segment.