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In this tutorial, Devon Dean from ProjectManager.com explains the importance of a project proposal in securing project funding. He emphasizes that personal interaction is vital, as decision makers are unlikely to approve a proposal in isolation. Dean advises that while creating the proposal document, project sponsors and champions should engage in lobbying efforts with decision makers. These interactions are crucial for refining the project’s appeal and ensuring that it resonates with stakeholders. Ultimately, a successful proposal combines a well-crafted document with strong relationships and communication.