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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of interpersonal communication when selling a project via a proposal. He states that decision-makers are unlikely to approve a project based solely on a document, highlighting that personal interactions are crucial for gaining funding and support. Dean advises that while preparing the proposal, project sponsors and champions should actively engage with decision-makers through lobbying and one-on-one meetings. This engagement helps to refine their understanding of the project's needs and increases the chances of successful funding and resource allocation.
