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In this video, Jordan Steen, known as Serial Entrepreneur, guides viewers on crafting a proposal for clients, detailing essential components and pricing information. The tutorial covers step-by-step instructions for creating an effective proposal to help land business deals. Steen emphasizes the importance of what to include in the proposal and offers insights on securing client agreements. He invites viewers interested in marketing agencies, personal branding, or online business to subscribe for future content, including free trainings and templates. The video promises a practical demonstration using his screen for a detailed look at the proposal process.