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Dr. G discusses creating a research proposal for a semester project in marketing research. The session emphasizes the importance of solidifying research questions before writing the proposal. Key elements of a good research proposal include providing background information on the study, explaining the interest in the topic—whether it's a business or a specific product—and outlining the landscape of the research. Students are encouraged to define their topics and develop their research project proposals accordingly. Overall, the focus is on ensuring clarity and depth in the proposal to effectively communicate the purpose and relevance of the study.