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In this video, Jason explores how to customize ChatGPT to better serve your existing business needs. He explains that ChatGPT utilizes data collected up to June 21, which may not include recent developments related to your business. To effectively train ChatGPT, particularly for creating sales copy, social media posts, and lead magnets, he suggests providing it detailed information about your business. The process begins by sharing key insights, especially if you have an existing website. Jason aims to guide viewers in leveraging ChatGPT's capabilities to enhance their business operations.