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To effectively market your business today, it's important to move away from traditional marketing strategies, which rely on interrupting consumers for attention. These methods have become less effective as consumers have desensitized themselves to constant interruptions. In his book "Permission Marketing," Seth Godin argues that permission marketing is gaining traction. The first key idea is that permission marketing is a privilege, not a right. Traditional strategies assert a right to market by interrupting consumers with irrelevant messages, which is not sustainable over time. In contrast, permission marketing builds relationships by seeking consent from customers to receive messages, making it a more effective approach in the long run.
