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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the services offered and associated costs. He outlines a step-by-step approach to assembling the proposal, aiming to help viewers successfully land deals. Steen hosts a channel focused on starting marketing agencies, building personal brands, and launching online businesses. He encourages viewers to subscribe for updates on future videos, free training, content, templates, and proposals. The tutorial promises practical insights and guidance for those interested in enhancing their proposal-writing skills.