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In this video, Jordan Steen, also known as the Serial Entrepreneur, guides viewers on creating a proposal for potential clients, detailing what services to include and the associated costs. The tutorial covers the step-by-step process for assembling an effective proposal aimed at securing the deal. The channel focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. Jordan encourages viewers to subscribe for future videos, free training, templates, and content. The presentation will include an actual proposal example to illustrate the process.