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In this tutorial, the speaker emphasizes the importance of a strong cover letter in proposals, highlighting that it can significantly influence client engagement. Many people overlook the cover letter, but it is crucial as clients often receive numerous proposals and make quick judgments. The speaker advises that the cover letter should entice clients to read further, similar to a landing page. Starting with an acknowledgment of the client's problems and requirements is recommended to grab their attention and encourage them to consider the proposal more seriously. The speaker shares that this approach contributed to an 80% close rate with notable clients like Itachi and others.