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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a compelling proposal for potential clients. He emphasizes the importance of outlining services and costs clearly to secure deals. The tutorial promises a step-by-step approach to crafting the proposal, including key elements to include. Steen encourages viewers interested in starting a marketing agency or building a personal brand to subscribe for future videos, free trainings, templates, and content related to online business success. The video aims to equip viewers with practical skills for effective client proposals.