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In this video, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients, outlining the required services and associated costs. The tutorial offers a step-by-step guide on crafting an effective proposal to secure business deals. Steen emphasizes the importance of including specific elements in the proposal to enhance its effectiveness. The channel focuses on topics related to starting a marketing agency, building a personal brand, and online business strategies. Viewers are encouraged to subscribe for updates on free training, content, templates, and proposals. Demonstrations will follow, showcasing practical examples.