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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on how to create a proposal for potential clients. He emphasizes the importance of including service details and pricing in the proposal to secure the deal. The channel focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe for updates on future videos, free trainings, content, templates, and proposals. The tutorial promises practical insights and a demonstration of an actual proposal.