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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the services offered and associated costs. The step-by-step guide emphasizes what to include in the proposal to effectively secure the deal. The channel focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe for updates on future videos, free trainings, content, templates, and proposals. The tutorial aims to equip entrepreneurs with the knowledge to present their services professionally.