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In this tutorial, Dr. G guides marketing researchers on creating a research proposal for their semester project. The session begins by reviewing the importance of developing solid research questions, as this is a critical foundation for the proposal. He emphasizes defining a clear topic for the project before diving into the elements of a strong proposal. Key components include providing background information on the study, such as the motivations behind choosing a specific topic, whether it relates to a business or product of interest. The tutorial aims to equip students with the necessary tools to construct effective research proposals.