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The partnership strategy involves identifying experts within various verticals to effectively apply their technology for customer satisfaction. The speaker, a CEO and Mars incubator graduate, shares their insights on partnerships and negotiations. They discuss their company's focus on licensing, emphasizing the use of sensor technology for touchless 3D and gesture control, which they license to manufacturers. This approach means they do not have a direct product, underscoring their reliance on strong partnerships to succeed in the market. The narrative highlights key concepts around partnership dynamics and the strategic decision to pursue a licensing model from the outset.