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In the current economic climate dominated by terms like recession, inflation, and high interest rates, savvy investors and optimistic entrepreneurs view these challenges as opportunities. This is an ideal time to make offers, especially in business acquisitions and real estate. The speaker emphasizes the importance of being creative with offers, including lowball and unique financing terms. They mention actively making offers on properties that are already on the market, particularly in lesser-known markets like Mississippi. Traditionally, wholesalers focus on uncovering off-market deals, but the speaker suggests that making strategic offers on available properties can also be effective.