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The tutorial focuses on creating effective PowerPoint templates, specifically featuring the Business Model Canvas, a valuable tool for evaluating investments in startups and products. The presenter emphasizes the importance of this canvas in making informed decisions about where to allocate resources. The video demonstrates the process of organizing the template by tidying up its layout and color, highlighting key sections that users can fill in. The sections are colored white and bordered for clarity, making it easier for users to engage with the content. Overall, the tutorial aims to enhance the viewer's ability to utilize the Business Model Canvas effectively.