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In this video tutorial, Devon Dean from ProjectManager.com explains the importance of personal communication in conjunction with project proposals. He emphasizes that decision-makers are influenced by people, not just documents. A well-crafted proposal alone is unlikely to secure funding without prior interaction with stakeholders. Dean advises project sponsors and champions to actively engage with decision-makers through lobbying sessions and one-on-one meetings. These interactions are crucial for refining the proposal and ensuring a better understanding of the project's value, ultimately increasing the chances of funding and support.