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In this video, the speaker discusses how to write a business proposal for a commercial cleaning business, but admits they've never actually written one. They emphasize that for those new to business, writing a proposal can be overwhelming and often feels pointless. The speaker draws from their experience owning multiple businesses, including one approaching $7 million in revenue, to highlight the challenges faced by newcomers. They suggest that instead of focusing on writing plans, it's more beneficial to ask critical questions about the business. The video is geared towards coaching small janitorial companies to secure their first contracts.