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In this tutorial, Devon Dean from ProjectManager.com teaches how to effectively sell a project through a well-crafted project proposal. A critical point he emphasizes is that personal interaction is essential; decision-makers are unlikely to consider a proposal in isolation. Therefore, building relationships and communicating with stakeholders before submitting a proposal is crucial for securing funding and resources. Devon advises project sponsors and champions to actively engage with decision-makers during lobbying sessions and one-on-one meetings. These interactions can help refine the project understanding, making the proposal more compelling.