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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on creating a proposal for potential clients, detailing what to include and how to secure the deal. He emphasizes the importance of outlining services and costs in the proposal. The channel focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe and activate notifications for future content, which includes free training, templates, and proposals. The video will feature a step-by-step demonstration on crafting an effective proposal.