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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that personal interactions are crucial; decision-makers won’t fund a project based solely on the proposal document. Therefore, writing an excellent proposal won’t be sufficient without prior communication and relationship-building with stakeholders. Dean suggests that project sponsors and champions should actively engage in lobbying decision-makers and use these interactions to better understand the project's needs and refine the proposal accordingly. This approach increases the chances of securing funding and resources for the project.