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In this video tutorial, Devon Dean from ProjectManager.com discusses the importance of effective project proposals. He emphasizes that successful proposals rely on personal connections, noting that decision-makers are unlikely to fund projects based solely on written documents. Dean advises project leaders to actively engage with project sponsors and champions to lobby decision-makers and foster communication. These interactions provide valuable insights that can help refine the project proposal, increasing the chances of securing funding and resources for the project. Overall, personal engagement is key to selling a project successfully.