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In this tutorial, Devon Dean from ProjectManager.com explains the importance of effectively selling a project through a well-prepared project proposal. He emphasizes that people make decisions based on personal interactions, and thus, the proposal should not be viewed in isolation. To increase the chances of securing funding and resources, it's crucial to engage with decision-makers and actively lobby for support. Dean advises project sponsors and champions to utilize meetings to refine their understanding of the project's needs and appeal, which can significantly enhance the proposal's impact. Establishing strong communication is key to achieving project success.