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In this video, Eric Vorniczak from eback design shares how to craft effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client needs and structuring pricing and timelines to enhance the likelihood of being hired. By adhering to industry best practices, designers can improve their chances of converting leads into clients. Eric highlights the benefit of using proposal templates that can significantly boost success rates, aiming to help viewers win at least half of their job applications. He encourages viewers to subscribe for actionable tips on branding strategy and design.