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In this video, Michael discusses the importance of maintenance agreements for in-home service businesses, emphasizing that cash flow is crucial for sustaining operations and meeting employee and customer needs. He highlights that maintenance agreements significantly enhance a company's cash position more than any other service offered. Despite this, many service companies do not offer or value maintenance agreements, often citing excuses such as them being loss leaders or claiming there isn’t enough time to pursue these sales during busy seasons. Michael finds this mindset surprising, given the potential benefits of maintenance agreements.