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In this video, the presenter discusses how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding what clients want to see and how to structure pricing and timelines to attract potential hires. The video outlines industry best practices for proposals, which can significantly improve the chances of converting leads into clients. The host, Eric Vorniczak from eback design, encourages viewers to subscribe for more tips on branding strategy and design. He also introduces the idea of using a proposal template to streamline the proposal process and increase the likelihood of winning jobs.