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In this tutorial on presenting a project proposal, key concepts are outlined, including the definition and purpose of a project proposal, which is to offer a solution to a problem or seize an opportunity, and to highlight potential implications if the proposal is not executed. Project proposals are utilized during the kickoff phase to coordinate necessary human and material resources within a specified time frame. Best practices emphasize the use of templates for structure. Essential components of a proposal typically include an executive summary, background information detailing the history of the problem or opportunity, and a clear presentation of the requirements and proposed solution.