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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell your project through a project proposal. He emphasizes that personal interactions are crucial; a compelling document alone cannot secure funding and resources. It’s important to engage with decision-makers and actively lobby for your project alongside preparing the proposal. Dean advises project sponsors and champions to use these meetings to refine their understanding of what decision-makers seek, reinforcing the significance of communication and relationships in the proposal process. Ultimately, success relies on both the proposal and the personal engagement with stakeholders.