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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction in securing project funding through a proposal. He notes that decision-makers often don’t make choices based solely on the proposal document but are influenced by prior communications and relationships. Dean stresses the necessity for project sponsors and champions to actively engage with decision-makers, utilizing lobbying sessions and one-on-one meetings to refine their understanding of stakeholder needs and expectations. This proactive approach enhances the chances of getting the project approved and funded.