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In this tutorial, the presenter demonstrates how to automate the creation of custom branded webinar ticket PDFs using the Placid creative automation toolkit. The process involves building an automation in Zapier that generates a custom PDF from Typeform data, which is then emailed to users. The presenter has prepared a Placid project that includes API integration and a ticket template. The Placid template functions similarly to Photoshop, allowing for custom designs to be filled with data from various integrations. A Typeform is used to collect user information, such as name and email. The tutorial begins with setting up a new Zap in Zapier to establish triggers for the automation.