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The franchise agreement, a crucial document next to the Franchise Disclosure Document (FDD), serves as the binding contract between the franchisor and franchisee. It details the franchisee's obligations and provides the franchisor with tools to enforce these obligations, particularly regarding support and training, which are often at the franchisor's discretion. This agreement tends to favor franchisors, making it a key point for discussion with clients. It's also an opportunity to consider the client’s future growth plans, allowing for flexibility in the franchise agreement to accommodate those objectives.