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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes that successful proposals rely on personal connections, stating that decision makers won't act on a document alone. It’s crucial to engage in communication with stakeholders and potential sponsors before and during the proposal process. Active lobbying and one-on-one meetings with decision makers are vital for refining the proposal and increasing the likelihood of securing funding and support. The emphasis is on the importance of interpersonal interactions in complementing the project proposal document.