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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction in successfully selling a project proposal. He notes that decision-makers are unlikely to fund a project based solely on the written proposal. Instead, effective communication and lobbying with key stakeholders are crucial. Dean advises that project sponsors and advocates should actively engage with decision-makers before finalizing the proposal, using these discussions to refine their understanding of project needs and expectations. This proactive approach increases the chances of securing funding, resources, and support for the project.