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In this video, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes that interpersonal relationships are crucial, as people buy from people. A strong project proposal document alone is insufficient; it must be accompanied by prior communication and engagement with decision makers. Devon suggests that while preparing the proposal, project sponsors and champions should actively lobby and hold meetings with decision makers. This engagement is not just about pitching the project but also a chance to refine and enhance the understanding of stakeholder needs and expectations, ultimately increasing the likelihood of funding and support.
