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Jessica Cheney, known as the "sponsorship lady," introduces herself as a sponsorship coach. She offers tools, including a sponsorship proposal template, to help grow sponsorship revenue systematically. Jessica shares her experience from organizing the first Women of Purpose conference in 2014, where she faced challenges obtaining corporate sponsors, leading to significant out-of-pocket expenses and unanswered emails. Frustrated with constant rejections, she identified common mistakes in proposal submissions. After adjusting her approach, she successfully secured over six figures in corporate sponsorships, making her insights invaluable for others in similar situations.