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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, guides viewers on creating a proposal for potential clients, focusing on the services offered and associated costs. The video outlines a step-by-step process for assembling a proposal that helps secure deals. Steen encourages viewers interested in starting a marketing agency, personal branding, or online business to subscribe for future content, including free trainings, templates, and proposals. The tutorial promises to provide practical insights and tools for effectively communicating value to clients.