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In this video, Simon from The Contract Company discusses the essential clause that every distributor should seek in a distribution agreement: exclusivity. He explains that as a distributor, acquiring exclusive rights ensures that you are the sole distributor of the goods in your designated region. This exclusivity is crucial because it protects the investment of time and money you will spend on marketing the brand or product. Essentially, it means that no other distributor, including the supplier, can sell or distribute those goods in that area. This key clause helps safeguard your business interests and allows for more effective distribution efforts.