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In the video tutorial, Simon from the Contract Company discusses the key clause every distributor seeks in a distribution agreement: exclusivity. He emphasizes that exclusivity ensures that the distributor is the sole entity allowed to distribute the supplier's goods in a specified region. This exclusivity is crucial for distributors as they invest time and resources into marketing the brand or product. By securing exclusive rights, they can effectively protect their interests and maximize their potential for success in the market. Simon concludes by suggesting that understanding this clause is essential for anyone involved in distribution agreements.