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In this video, Chris Bales from the Sponsorship Collective provides a training session on creating effective sponsorship proposals. He emphasizes the importance of the proposal, often misunderstood and overestimated, as a critical tool in the sponsorship process. Bales will demonstrate best practices for building a successful proposal, highlighting common pitfalls to avoid. Viewers will learn through the presentation of three different proposal templates, aiming to equip sponsorship seekers with the necessary skills for crafting compelling pitch decks. Additionally, he encourages joining the Facebook group for ongoing free training and resources.