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In this tutorial, Chelsea from Event Planning Com discusses how to write a proposal. She emphasizes the importance of having a one-on-one conversation with the client as the first step in the booking process. Chelsea recommends scheduling an hour to discuss key logistical details about the event, such as its type, date, venue, expected attendance, and the demographic of the guests. Additionally, she stresses the need to explore the creative aspects, including themes, colors, and preferences for food and music. Taking detailed notes during this initial consultation is crucial as it will inform the proposal.