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A press release is a key tool in public relations used to announce upcoming events, inform media about successful programs, promote survey results, or update the public on ongoing events. Essential for a good press release is providing "newsworthy" information that is structured according to journalistic standards. This includes considering public interest while ensuring accuracy, simplicity, and clarity. The press release should be concise, ideally no longer than one page (30 lines), and often should be even shorter. Any additional information for the media should be included as an annex rather than in the main text.