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[upbeat music] - Event planners are fascinating. Ive talked with several over the years and theyve got a lot of data that they have to manage and in a unique kind of a way. So I started playing with Excel and a model to see how some of this math could work and be integrated. A big issue that keeps coming up with event planners is your client says dinner is $23 a person. And we definitely have to add these five more people. And 23 times five is not a lot of money. Then the event planner says is not just $23, well need a new table, chairs, napkins, more beer and wine. And how can I show that in Excel? So I developed this. This model would show that the five additional people would be roughly $50 a person, not just the 23, because yes, they do need another table, linen, an overlay, centerpiece, menus, they need everything. So what if we played with some of the numbers? And heres what I developed. Over here, heres a space for the client budget, so we say $10,000. Venue costs $1100 an