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In this tutorial, Chelsea from Event Planning Com discusses the critical first step in booking a client: conducting a one-on-one conversation. She emphasizes the importance of scheduling an hour to gather logistical details about the client's event including the type, date, venue, demographic, and expected attendance. Chelsea advises asking numerous questions to capture both logistical and creative aspects, such as themes, colors, and preferences for food and music. It's essential to take detailed notes during this initial consultation, as these insights will inform the proposal you create. This foundational process is key to crafting a tailored and effective proposal for the client.